Driven by curiosity.
Built with purpose.

My interest in technology has always come from wanting to understand how things work and how they can work better. Through hands-on experience helping people navigate technical challenges, I've learned that the most valuable innovations are often the ones that make everyday work simpler.

As Co-Founder and Chief Executive Officer of SX Agency, I lead our vision, technology direction and long-term growth. Our focus is on developing AI agents, intelligent automation and custom software that solve real business problems, reduce repetitive work and help teams operate with greater clarity and confidence.

I believe the opportunity in artificial intelligence goes beyond adopting new tools. It is about understanding how businesses operate, identifying what holds them back and building systems that create practical, lasting improvements. That principle guides how we approach every idea, product and client relationship.

My ambition is to grow SX Agency into a company recognised for purposeful innovation, thoughtful engineering and dependable results. I want us to keep learning, challenging conventional approaches and building technology that gives businesses more time to focus on people, progress and meaningful growth.

I believe the future isn’t just something we adapt to — it’s something we have the opportunity to build. At SX Agency, that’s exactly what we’re working towards.

With a background in finance, financial advisory, sales, and real estate, I bring a commercially driven perspective to building businesses, identifying opportunities, and turning ideas into meaningful results.

My journey has always been shaped by an entrepreneurial mindset. From selling products at school to working across different industries, I have consistently been drawn to understanding how businesses operate, how money creates value, and how strategic decisions compound into long-term success. Holding a degree in finance has strengthened this foundation, deepening my understanding of financial systems, business strategy, and the principles behind sustainable growth.

As Chief Operating Officer at SX Agency, I focus on the business side of innovation: developing strategies, improving operations, identifying opportunities for growth, and helping turn our vision into a scalable business. I believe that the intersection of artificial intelligence, business, and strategic thinking presents an incredible opportunity to rethink how companies operate and create value.

I have always been passionate about learning, challenging myself, and becoming better every day. I believe that consistent improvement, disciplined execution, and the willingness to adapt are essential to both personal and professional success.

My goal is to help build SX Agency into a company that does more than follow technological change — a company that embraces it, creates with it, and helps shape what comes next.